Writing Killer Sales Copy!
When blogging for money, I have said it many times … you need to know your readers! Know who they are and what they buy online. This is important when writing killer sales copy too so you can sell them benefits vs the features. How do you know, what does and doesn't, benefit your blog readers, if you don't know enough about their online habits?
The way to increase sales is by eliminating any risk that could possibly halt the sale. You can do that with some kind of guarantee and if it's a money back guarantee, making it as long as possible. Believe it or not, studies have shown better sales for longer "money back guarantees" and less returns. Research it, you'll see it's true.
A must have when writing killer sales copy is a killer headline. You worked hard to get that visitor to your blog, now you have to make them want to read about your product! You don't have much time to catch the attention of your visitor before they leave your blog for bigger and better things.
Another point to keep in mind is how many scams are on the internet today. A good idea is to gain some instant credibility by showing proof that you know what you're talking about. How? prove beyond all doubt – through screenshots, testimonials or even video proof – that your product/service really does what it says it will. Adding this info as early as possible will increase sales.
Following these tips will have you writing killer sales copy on your blog for money in no time.
PS: I would like to add that throwing in the element of SCARCITY also tends to works wonders.
Tags: writing sales copy
